HOWLER BROS.
SR. BRAND MANAGER | TOYOTA
THE PROJECT.It’s a real treat to get to work with creatives that resonates with the brand personally. Such was the case when the very chill, and very talented teams at Howler Bros. collaborated to create a limited edition apparel line celebrating Land Cruiser.
THE GOAL.Grow Land Cruiser’s appeal and awareness through creative collaborations and partnerships.
THE RESULTS.A gnarly spot and a collection that reached nearly 90% sell through by the first couple of weeks post launch, this was yet another indicator on how a product can cross verticals with intention seamlessly.